Privacy Policy

Effective Date: May 09, 2019

Brave Grand Rapids (“Brave,” “we,” “us,” “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how Brave collects, uses, and protects information about you — including when you opt in to receive SMS text messages from us.

1. Information We Collect

When you opt in to receive SMS messages or interact with Brave, we may collect the following information:

  • Your phone number

  • Your consent to receive SMS messages

  • Your email address

  • Your basic contact information (such as name and mailing address)

  • Your messaging history and preferences

  • Other information you provide when interacting with us (such as through forms, email, or phone calls)

  • Information collected automatically through our website (such as IP address, browser type, or pages visited)

2. How We Collect Your Information

We collect information in several ways:

  • Directly from you: when you provide information during intake, opt in to text messages, schedule an appointment, or communicate with us.

  • Automatically: when you interact with our website or digital platforms.

  • From third parties: such as referral sources, insurance companies, or other providers involved in your care (only with your permission or as permitted by law).

3. How We Use Your Information

We use the information we collect to:

  • Send you the SMS messages you have opted in to receive (such as appointment reminders and updates)

  • Provide relevant updates, resources, or service-related information based on your preferences

  • Operate and improve our services and business operations

  • Communicate with you regarding your care, account, or billing

  • Comply with legal, regulatory, or ethical requirements

  • Protect the safety and security of our clients, staff, and systems

We do not use SMS for clinical communication or emergency situations.

4. Disclosures of Your Information

We may disclose your information only as necessary and permitted by law, including:

  • To our affiliated providers or administrative staff for purposes of providing services

  • To trusted third-party service providers (e.g., billing services, SMS delivery platforms) who assist in operating our business, under confidentiality agreements

  • As required by law or court order

  • To protect our legal rights or comply with legal processes

  • In the event of a merger, acquisition, restructuring, or sale of assets

We do not sell or share your personal information, phone number, or SMS consent data with third parties or affiliates for marketing or promotional purposes.

5. Protection of Information

We take reasonable and appropriate steps to protect your information from unauthorized access, use, or disclosure. This includes administrative, technical, and physical safeguards, as well as secure systems for electronic health records and communications.

6. Your Choices and Controls

  • Opting out of SMS: You may opt out of receiving SMS messages at any time by replying STOP to any text message you receive. After opting out, you will receive one final message confirming your request.

  • Accessing or correcting your information: You may request access to or correction of your personal information by contacting us directly.

  • Managing cookies: You can manage or disable cookies through your browser settings.

7. Children’s Privacy

Brave’s services are directed toward individuals age 18 and older. We do not knowingly collect personal data from children under 13 without parental consent. If we learn that we have collected such information, we will delete it promptly.

8. Do Not Track Signals

Our website does not currently respond to “Do Not Track” or similar browser settings. You can manage your online tracking preferences by adjusting your browser or device settings.

9. Updates to This Policy

We may update this Privacy Policy periodically. If we make material changes that significantly impact how we use or disclose your information, we will provide notice on our website before the changes take effect. We encourage you to review this policy periodically for the latest information on our privacy practices.

10. How to Contact Us

If you have questions about this Privacy Policy or our privacy practices, you can reach us by:

  • Texting the word HELP for support to 616-275-4646

  • Emailing us at: hello@bravegr.com

  • Calling our main office at: 616-275-4646